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Search to Shop

Turn your online store searches into sales with our Shopify SEO experts, who design and optimize your website to guide customers from discovery to purchase.

Keywords with Purpose

Whether we need to emphasize the uniqueness of your products or the specialty style of your store, your keywords shouldn’t just fit in with the industry – they should also stand out.

Custom Development

Our SEO team elevates your Shopify store with a tailored custom development solution to enhance your website’s functionality and performance.

Our SEO Services for Shopify Websites Include

At Outpace, our dedicated SEO experts aim to increase the online visibility of Shopify store owners. We provide tailored SEO services to ensure your Shopify store ranks higher in search results and help you convert visitors into customers.

Here’s a detailed list of our specialized services for Shopify SEO:

We assess your previous SEO practices to identify your online store’s strengths, weaknesses, and opportunities. Our SEO experts research high-traffic and relevant keywords for your Shopify niche and create a strong SEO strategy. We implement these strategies to improve your traffic and connect you with potential customers.

Our on-page SEO team ensures that your entire website conforms to SEO best practices. We optimize URLs, meta titles, product descriptions, header descriptions, and more. Through on-page SEO optimization, we aim to enhance your site’s relevance and improve your ranking.

Our comprehensive content marketing services include creating a content strategy, updating your service pages and product listings, and creating new blogs and optimized content to attract, engage, and convert readers. We help you drive sustained traffic in your online store by creating shareable, valuable content.

We help you overcome technical SEO obstacles by ensuring the smooth and efficient operation of your Shopify store. Our team handles page load speed, mobile responsiveness, website architecture, and crawl errors. After our detailed optimization, search engines will be more likely to index your website, boosting organic traffic and visibility.

With our schema and structured data optimization, we help search engines better understand your Shopify website’s content. Our experts strategically create rich snippets and highlight information that can improve your page visibility and click-through rates.

Through off-page SEO and link-building strategies, we improve your brand authority and reputation. Our SEO experts acquire high-quality backlinks to your site to drive targeted traffic and improve your site’s domain authority.

We design seamless Shopify websites that implement SEO best practices and appeal to your audience visually. Our web design team optimizes your site’s structure, mobile responsiveness, and navigation to provide an improved user experience.

Shopify has the tools; Outpace has the knowledge

Getting the Most from Shopify

You are a self-starter. You’ve taken a brick-and-mortar concept and brought your business to the entire world through Shopify. The Outpace team is full of fellow self-starters, and we are proud of you! Getting your products onto a website is a big leap for your company. Your product page looks sleek and your products look even better. You want your business platform to grow, and the right SEO strategies make your beautiful products easier to find by ranking them higher in search results.

Strong SEO positions your Shopify website to rank higher in organic results so that when someone uses Google to search, for instance, “handmade minimalist gold jewelry,” those glamorous earrings you sell are seen at the top of the screen. Outpace helps create those moments by fostering unique keyword searches and identifying opportunities for more streamlined navigation, paramount to new audiences finding your products. We handle the technical work for you because the success of your online business depends on growing within your market. Level up your Shopify website and get more out of your business.

Shopify SEO Agency

FAQs for Shopify SEO

Understanding how SEO boosts your business

Keywords are specific terms that we can signal towards search engines as being especially important. Think about it like taking an invisible highlighter to certain words within your website, a highlighter that only search engines can see. And then, when potential customers search those terms, search engine algorithms are prepared to recommend you. Because keywords are one of the important ways we can essentially communicate your offerings to search engines, the words we select are of the utmost importance.

We base our initial approach to keywords on two things: your shop’s personality and in-depth industry research. By consulting with you, we can get to know your business and elevate the aspects of your personality that most resonate with your customers. And through thorough industry research, we can make sure that you aren’t overlooking the terms already in circulation with your most direct competitors. We can also uncover terms they might be missing, gaps in their keywords that create opportunities for you to fill the void.

If your Shopify store isn’t taking users from search to checkout quickly and clearly then you are likely losing customers to subpar navigation. Navigation isn’t just the top-level menu on your website, though that is a big part of it. Navigation also constitutes the way you’ve divided product categories and product tags, the filters you offer to customers comparing products, and the level of nesting from overview pages down to specific variations on the same general product. By using our analytic tools, we can evaluate the traffic on your site to see precisely where you are most losing customers.

To track your SEO performance on Shopify, set up Google Analytics and Google Search Console to monitor traffic and keyword rankings. You can use SEO apps like SEO Manager for on-page optimization and regular health checks. Tools like SEMrush or Ahrefs are helpful for rank tracking and backlink analysis.