Website User Behavior Analysis

Tracking tools will leave you with massive charts, figures, heat maps, and data about actions taken by your visitors. Our user behavior analysis goes one step further from the raw data into usable information. While tracking tools will show you what actions people are taking, a behavior analysis will outline why. Once we understand why users are taking specific actions, we can capitalize on what they are doing. This strategy allows our clients to optimize the money they are spending to attract people to their website.

The first step in understanding the importance of analyzing user behavior is recognizing that every user is different. They have different needs and various reasons for visiting your website. That being said, each user follows a pattern that sums up their behavior.

• Drivers – Drivers are initial attraction points that pull a user to your website. It can be a promotional campaign, endorsement, unique adverts, or even the company logo. Drivers are the initial touchpoints users come in contact with.
• Hooks – Hooks are what convinces the users to stay. Hooks can be entirely different depending on the kind of website. Some users might like the design of the site or the content throughout the site. A hook can be anything that convinces a user to stay and come back to your website. In the long run, hooks persuade users to convert into customers and repeat buyers.
• Barriers – Barriers are what prevent the conversion. Much like hooks, a barrier can be anything that is on a website. A website is built from different components, and users generally rank the features from the most important to the least important. For some users, the layout of a website can be the most important, but it might be the content that matters for some. If a user feels that a website is not paying attention to the component they value the most, they will avoid conversion.

Tracking user behavior is only going to do so much. Unless you take the information and draw logical conclusions, the data is nearly worthless. If a tracking session shows high web traffic but low conversion rates, there’s room for optimization. The issue could be associated with either your hooks or your barriers. Our user behavior analysis takes all the raw data from tracking sessions and converts it into crucial information we can act on to increase your bottom line.