Knowing everything is impossible, but knowing yourself is invaluable. A quality audit will give your business the best chance to make an impact online. Though many SEO agencies publish blogs and write articles with miracle titles about leap-frogging the competition, most content never sees the front page of search results. After all, there can only be one top spot and only one first page of Google. Luckily, the race is long, and there are numerous searches. There are plenty of opportunities for improvement, whether it’s local SEO or through less competitive keywords. Regardless of the method, throughout our years at Outpace, we typically see the biggest improvements from companies that are most willing to self-reflect through a website audit.
We believe an audit should be comprehensive. It should include technical SEO – things like crawlability, sitemaps, page speed, and other relevant factors. Website audits should also include page-by-page breakdowns of content structures, including keywords, metadata analysis, and user experience (UX) design, which drive metrics such as click-through rate, engagement, bounce rate, and more. The best website audits will be a combination of art and science, blending data-driven analysis with psychologically informed insights. In the end, your business should know firmly where it stands on the web. Evaluating successes and shortcomings thoroughly will arm you with a stronger understanding of when and where to pivot or double down within your company’s strategies.
