National Health Care Provider Increases Organic Traffic by 356% in 12 Months

Looking for a new doctor can be tricky. People can be overwhelmed with the number of options and rely on Google to find an experienced doctor.

White Label SEO for Health Care Companies

This SEO campaign was unique because it came to us through one of our white label agency partners. Before the account committed to SEO, we began in-depth keyword research and sent the agency a proposal. This process allowed us to outline the project’s scope and define the level of competition within the client’s market.  Our research indicated a huge opportunity for the client to connect with people actively searching for doctors in their city. 

Before we started our SEO campaign, the agency we were partnering with redesigned the client’s website in a staging environment. Once the design was complete, we began optimizing the staging site to be competitive in search engine rankings. Some of these changes involved updating content on the site’s front end, but we also made hundreds of coding changes to meet the standards search bots look for in an optimized website. Once the onsite optimization was complete, we launched the website. Within a month of the campaign starting, we saw an increase in rankings. 

SEO Results

After months of SEO, our campaign resulted in record organic traffic, phone calls, and form submissions to the client’s website. The number of new patients for our client was at an all-time high. SEO was directly impacting their bottom line, and they wanted to double down. We were able to expand the scope of this campaign to include other cities in their area. When we started the campaign, the client was nowhere to be found on Google. Today, their organic traffic continues to snowball as we build their website’s authority.