Home Services SEO

Keyword Research

Our SEO experts do keyword research for location-specific, high-value keywords that have a high search volume. To select the right keywords for your content, we analyze competition levels, user intent, and search trends to develop an efficient keyword strategy that aligns with your SEO needs. Then, we use these targeted keywords in your website’s headings, meta tags, and content to improve your ranking and capture more organic traffic.

On-Page SEO Optimization

Our SEO experts optimize your website’s elements, including content, title tags, and URLs, to improve rankings and attract more traffic. Based on our website audits and extensive keyword research, we optimize your website and ensure that every piece of content generates results. We also focus on internal linking, image optimization, and a mobile-friendly interface to boost your website’s usability. By refining these on-page SEO elements, we aim to convert your visitors into long-term customers.

Content Marketing

Publishing quality content can help you build brand authority and drive organic traffic. Our content team focuses on crafting engaging, informative content that helps your home services website connect with potential customers. We have a team of expert content marketing professionals who plan, create, and optimize your contracting content so that it caters to your target audience.

Technical Website Optimization

From coding to developing, we handle all the technical aspects of SEO to ensure your website functions optimally and stays up to date. Our SEO team also implements structured data and enhances Core Web Vitals metrics to help maintain optimum website performance. Through technical SEO enhancement, we aim to improve your website’s functionality, security, and speed.

Schema and Structured Data

Through schema markup and structured data, we make sure that search engines can crawl and index your website easily, improving visibility and rankings. By implementing schema markup, we enhance your search listings with rich snippets such as business details, FAQs, featured snippets, and customer ratings. We provide customized home services SEO practices to make your website more appealing in search engines, leading to better engagement.

Off-Page SEO and Link Building

We have diverse link acquisition plans in place, including guest posting, networking, outreach, and link-building partnerships to improve the off-page SEO of your contracting business. Our SEO team also focuses on brand mentions and directory listings to expand your brand’s digital presence. Our off-page SEO and link-building services are designed to improve your site’s rankings by establishing it as a reliable resource in your niche. Through these efforts, we aim to drive sustainable growth and help you stand out from your competitors.

Google Business Profile Optimization

An optimized Google Business Profile (GBP) can improve your website’s local search rankings. Our SEO team verifies that your business information is correct, including your name, address, phone number, service areas, and operating hours. We manage your posts, Q&A sections, and customer interactions to keep your profile engaging and dynamic, ensuring maximum exposure.

A Conversion-Driven Approach for Lead Generation

Through our conversion-driven strategies, we focus on attracting potential clients and improving conversions. To do this, we optimize your website’s landing pages, user experience, structure, and calls-to-action (CTAs). Our SEO team implements data-backed techniques to ensure your website generates high-quality leads.

Proven SEO Success and Customer Satisfaction

Outpace SEO has a proven track record helping home services companies achieve higher rankings. We work closely with our home services clients to understand their business needs and provide continuously optimized SEO strategies based on real-time performance data.

Is SEO the best use of my advertising budget compared to billboards, TV, or PPC?

While TV commercials and billboards are proven, trustworthy mediums, they can be particularly expensive to produce and place. We believe SEO is a more foundational investment because of the data it can provide about your audience. When we can provide insights about your customers through SEO reporting, you’ll be better prepared to communicate effectively at the moment you are ready to launch a more comprehensive marketing campaign.

Furthermore, compared to PPC (pay-per-click) digital ads and pop-ups, SEO results have shown to be more credible and long-lasting. Face it, pop-ups are annoying. They can stoke name recognition, but those associations aren’t always positive. SEO channels organic search results that are timely – you will be seen when customers want to see you.

What do you mean by “Local” SEO strategies?

Local SEO strategies prioritize search results for your local communities. How often are potential customers urgently whipping out their phones and typing, “electricians near me”? Variations of this happen all the time. Because home service contractors are uniquely positioned to always be in demand with audiences who are physically nearby, local SEO makes a ton of sense.

At Outpace, our local SEO for home services businesses approach revolves around creating social proof. Birds of a feather flock together, right? So, we build your credibility by sourcing more reviews and links to your page from other in-demand local businesses. Think of this like an online referral system. We also promote keywords that are widely searched by residents of your city or state, whether it is for home services, foundation repair SEO, or more. Prefer to retain the feeling of a trusted, local corner store? Go professional without going fully corporate.

What is SEO for home services businesses, and why is it important?

SEO for home services businesses is the process of optimizing your home services business’s website and online presence to improve its visibility. Our SEO experts use local SEO strategies, backlinks, targeted keywords, on-page and off-page SEO, and quality content to increase organic traffic and improve conversions.

Home services SEO helps you attract customers who are searching for your services online. We optimize your local SEO and GBP to ensure your business’s website appears in local search results and Google’s Map Pack.

Do I need a Google Business Profile for my home services company?

Yes, having a Google Business Profile (GBP) for your home services company allows you to establish a strong local presence. This way, your business’s website will appear in local search results, which will increase your visibility among potential customers.

Our SEO experts customize your business information on your GBP to make sure that it is correct and consistent. We implement customized SEO practices to help you increase engagement on your profile by actively responding to customer inquiries, managing your profile, and posting regular updates.

How do reviews affect the rankings of a home services business?

Positive customer reviews can boost the ranking of your home services business by enhancing credibility and trust among potential customers and search engines. We optimize your business’s website for search engines and user and mobile friendliness with easy navigation, speed optimization techniques, and high-quality content. This helps your home services business gain higher ratings and develop a reputation as a reliable service provider.

How can SEO help convert my leads into customers?

We implement customized SEO strategies to ensure your home services SEO website is fast-loading, well-structured, mobile-friendly and offers a seamless browsing experience. Our content specialists answer potential customer queries through FAQs, service pages, and blog posts to build trust with potential clients. We use high-converting keywords to drive more qualified leads that become paying customers.

How long does it take to get results from a home services SEO campaign?

SEO is a long-term strategy, and results can vary based on factors such as the quality of your website, industry trends, and competition. You may see initial improvements in rankings and traffic within 3 to 6 months and significant growth between 6 to 12 months.

What are local citations, and why are they important?

Local citations are online mentions of your business’s address, phone number, and name across local websites, social platforms, and directories. Local citations are important for local SEO as they signal your business’s credibility and improve your rankings in different search engines.

How do I track my SEO campaign’s performance?

At Outpace, we constantly measure your SEO campaign’s key performance indicators (KPIs) to make data-driven improvements and measure progress. Our SEO experts use tracking methods such as Google Analytics, Google Search Console, keyword ranking, local SEO metrics, and backlink analysis to analyze your website’s performance. We review these metrics on a daily basis, refine our strategies, and optimize your content to help you stay ahead of your competitors.

Can I do SEO for my home services business on my own?

Yes, you can do basic SEO tasks such as Google Business Profile (GBP) optimization, using descriptive URLs, and linking to relevant resources. However, consider hiring SEO experts from Outpace for comprehensive SEO strategies such as backlink building, keyword research, technical SEO, and content marketing.

Can you help me re-design my website for better SEO results?

Yes! At Outpace, our SEO specialists have extensive expertise in re-designing home services websites with a focus on SEO optimization. This improves your website’s rankings, conversion rates, and user experience. We redesign your website with a focus on mobile responsiveness, fast loading speeds, a clear navigation structure, high-quality content, and service booking options.