SEO for Shopify Stores

Keywords are specific terms that we can signal towards search engines as being especially important. Think about it like taking an invisible highlighter to certain words within your website, a highlighter that only search engines can see. And then, when potential customers search those terms, search engine algorithms are prepared to recommend you. Because keywords are one of the important ways we can essentially communicate your offerings to search engines, the words we select are of the utmost importance.

We base our initial approach to keywords on two things: your shop’s personality and in-depth industry research. By consulting with you, we can get to know your business and elevate the aspects of your personality that most resonate with your customers. And through thorough industry research, we can make sure that you aren’t overlooking the terms already in circulation with your most direct competitors. We can also uncover terms they might be missing, gaps in their keywords that create opportunities for you to fill the void.

If your Shopify store isn’t taking users from search to checkout quickly and clearly then you are likely losing customers to subpar navigation. Navigation isn’t just the top-level menu on your website, though that is a big part of it. Navigation also constitutes the way you’ve divided product categories and product tags, the filters you offer to customers comparing products, and the level of nesting from overview pages down to specific variations on the same general product. By using our analytic tools, we can evaluate the traffic on your site to see precisely where you are most losing customers.

To track your SEO performance on Shopify, set up Google Analytics and Google Search Console to monitor traffic and keyword rankings. You can use SEO apps like SEO Manager for on-page optimization and regular health checks. Tools like SEMrush or Ahrefs are helpful for rank tracking and backlink analysis.