Broken Link
A broken link is a hyperlink that points to a webpage that no longer exists, resulting in a 404 error. Broken links are digital friction. They destroy the user experience and signal to search engines that a website is poorly maintained. From a technical standpoint, broken internal links waste crawl budget and trap valuable link equity in dead ends. Regular site audits and proactive 301 redirect management are required to ensure that every link on your site drives value and maintains a seamless conversion path.
Broken Link Simplified
A broken link is a link on a website that does not work. When you click it, instead of taking you to the right page, it takes you to an error screen. Having too many broken links makes your website look unprofessional and frustrates users.
