Domain Authority (DA)

Domain Authority (DA) is a proprietary metric created by Moz that predicts how likely a website is to rank on search engine result pages (SERPs). Scored on a logarithmic scale from 1 to 100, DA is calculated by evaluating multiple factors, including the total number of linking root domains and the overall quality of the backlink profile. While Google does not use DA in its algorithm, the metric strongly correlates with ranking success. Growing your DA requires a relentless, high-quality link-building strategy. If your DA is significantly lower than the competitors on page one, you are bringing a knife to a gunfight.

Domain Authority Simplified

Domain Authority is a score out of 100 that predicts how strong your website is compared to your competitors. Websites with a high Domain Authority have an easier time ranking at the top of Google for highly competitive keywords.