Keyword

A keyword is a specific word or phrase that a user types into a search engine to find information, products, or services. Keywords are the linchpin connecting user intent to business revenue. Ranking for the right keywords dictates whether a business thrives or starves online. Chasing vanity keywords with high search volume but zero buying intent is a waste of capital. Rigorous data analysis identifies and targets the exact commercial and transactional keywords that ideal customers search for right before making a purchasing decision.

Keyword Simplified

A keyword is exactly what someone types into Google when they are looking for something. If you sell roofing services in Chicago, “Chicago roof repair” is the exact keyword you want your website to show up for when people search.