Search Visibility

Search visibility, often referred to as SEO Share of Voice, is a metric that estimates the percentage of total organic clicks a website receives for a specific set of target keywords compared to its competitors. It is the ultimate measure of market dominance. If your search visibility for high-intent commercial keywords is 5%, you are leaving 95% of the market to your competitors. Search visibility is the core KPI for measuring how aggressively a campaign is stealing market share from industry incumbents and converting that visibility into measurable revenue growth.

Search Visibility Simplified

Search visibility is the percentage of people who actually see your website when they search for your products or services. If your visibility is high, you are dominating the market. If it is low, your competitors are getting all the attention and sales.