URL Slug

A URL slug is the exact part of a web address that comes after the domain name, identifying a specific page (e.g., in “outpace.com/seo-strategy”, the slug is “seo-strategy”). Optimizing the URL slug is a critical, yet often overlooked, on-page SEO fundamental. Slugs must be short, descriptive, and contain the exact primary keyword for the page. Long, messy slugs filled with random numbers or stop words confuse search engines and reduce click-through rates. Every URL slug must be perfectly optimized to signal immediate relevance to both the algorithm and the user, short, descriptive, and keyword-precise.

URL Slug Simplified

A URL slug is the specific part of a web address that tells you exactly what page you are on. For example, if you are on a page about dog training, the slug should simply be “/dog-training” instead of a messy string of random numbers and letters.