Redirect Loop

A redirect loop is a catastrophic technical error where a URL redirects to another URL, which in turn redirects back to the original URL (e.g., Page A redirects to Page B, and Page B redirects back to Page A). This creates an infinite loop that the browser cannot resolve, resulting in a “Too Many Redirects” error screen for the user. For search engine crawlers, a redirect loop is an immediate dead end that wastes crawl budget and guarantees the pages involved will be de-indexed. Identifying and fixing redirect loops in server configuration files or CMS routing rules is a zero-day priority.

Redirect Loop Simplified

A redirect loop is a broken setup where two pages constantly forward to each other in an endless circle. Because the browser gets stuck in this loop, it eventually gives up and shows an error message, meaning no one can ever see your website.