WebP Format

WebP is a modern, next-generation image format developed by Google that provides superior lossless and lossy compression for images on the web. Compared to traditional formats like JPEG and PNG, WebP images are typically 25% to 34% smaller in file size while maintaining identical visual fidelity. Implementing WebP across a domain is a highly aggressive technical optimization that instantly slashes page payloads, accelerates the Largest Contentful Paint (LCP), and drastically improves Core Web Vitals scores. Serving legacy image formats when WebP is universally supported by modern browsers is a massive missed opportunity for algorithmic speed advantages.

WebP Format Simplified

WebP is a special, highly compressed image format created by Google. It makes the pictures on your website look exactly the same as normal JPEGs, but the file sizes are much smaller, meaning your website loads significantly faster.