Content Audit

A content audit is the systematic, data-driven process of evaluating every indexable page on a website to determine its SEO performance, relevance, and revenue impact. It is the foundation of any aggressive growth strategy. By analyzing metrics like organic traffic, backlink profile, and conversion rates, SEOs categorize every URL into one of four actions: Keep, Update, Consolidate, or Delete. Studies show that aggressively pruning or consolidating low-performing, thin content can result in domain-wide organic traffic increases of over 50%. A content audit ruthlessly eliminates the dead weight dragging down a domain’s overall quality score.

Content Audit Simplified

A content audit is a massive spring cleaning for your website. You look at every single page and decide whether to keep it, update it to make it better, combine it with another page, or completely delete it because it is dragging down your SEO.