Content Gap Analysis

A content gap analysis is the strategic process of comparing your website’s existing content inventory against the content of your top-ranking competitors to identify highly profitable keywords and topics that you are currently ignoring. It is a roadmap for stealing market share. By utilizing SEO software to run a domain intersection, you can instantly see the exact commercial keywords driving revenue for your competitors that your site does not even mention. Closing these gaps by publishing superior, data-backed content is the fastest, most predictable method for aggressively expanding a domain’s organic footprint.

Content Gap Analysis Simplified

A content gap analysis is when you look at your competitors’ websites to find out what topics they are writing about that you aren’t. It gives you a clear list of exactly what articles you need to write next to steal their traffic.