Readability

Readability is the measure of how easily a user can consume, understand, and navigate the text on a webpage. While not a direct algorithmic ranking factor, readability is a massive driver of user experience metrics like dwell time, bounce rate, and conversion rate. Dense, academic walls of text intimidate users and cause immediate bounces. High-converting SEO content utilizes short paragraphs, bulleted lists, bolded text, and a Flesch Reading Ease score of 60-70 (an 8th-grade reading level) to ensure the copy is punchy, accessible, and frictionless for the widest possible audience.

Readability Simplified

Readability is how easy it is for a normal person to understand your article. If you use massive words, endless paragraphs, and no bullet points, people will get frustrated and leave. Making your writing simple and punchy keeps people on your site longer, which boosts your rankings.