Broken Link Building

Broken link building is a highly tactical off-page SEO strategy where you identify dead links (404 errors) on authoritative websites within your industry, recreate the missing content on your own domain, and then pitch your new, functional link to the webmaster as a replacement. It is one of the highest-converting outreach strategies because it leads with immediate value, you are helping the webmaster fix a broken user experience on their site. Executing this strategy at scale requires specialized SEO software to scrape competitor backlink profiles, identifying high-value domains that are unknowingly linking to dead resources.

Broken Link Building Simplified

Broken link building is finding a broken, dead link on a popular website and emailing the owner to say, “Hey, your link is broken, but I wrote an article that covers the exact same topic. You should link to my working article instead.”