Link Audit

A link audit is the exhaustive, data-driven analysis of every single backlink pointing to a domain to evaluate the overall health, authority, and risk profile of the site’s off-page SEO. Using enterprise tools like Ahrefs or Semrush, SEOs categorize the link profile to identify highly authoritative links to replicate, and toxic, spammy links that threaten algorithmic penalties. A rigorous link audit is mandatory before launching a new SEO campaign, during a website migration, or immediately following a sudden drop in organic traffic to determine if the site has been hit by a negative SEO attack or a Google core update.

Link Audit Simplified

A link audit is a massive background check on your website’s reputation. You use software to look at every single website that links to you, figuring out which links are helping your rankings and which toxic, spammy links are dragging you down.