Link Diversity

Link diversity refers to the strategic necessity of building a backlink profile comprised of various link types, anchor texts, and referring domains. A natural, highly trusted link profile includes a mix of dofollow and nofollow links, editorial links, directory citations, and brand mentions, utilizing a natural distribution of exact-match, branded, and generic anchor text (like “click here”). If a domain’s link profile is hyper-optimized-consisting entirely of exact-match anchor text from low-quality blog comments-Google’s Penguin algorithm will instantly flag the site for manipulation and issue a devastating ranking penalty.

Link Diversity Simplified

Link diversity means your website’s links look natural and come from many different places. If every single link pointing to your website uses the exact same keyword and comes from the exact same type of blog, Google knows you are cheating and will penalize you.