Press Release SEO

Press Release SEO is the highly debated tactic of distributing company announcements through massive syndication networks (like PR Newswire or Business Wire) to generate hundreds of backlinks simultaneously. Historically, this was a highly effective method for manipulating PageRank. Today, Google explicitly requires all links within syndicated press releases to use the rel=”nofollow” or rel=”sponsored” attribute, completely neutralizing their direct algorithmic power. However, press releases remain a valuable tool for brand awareness, generating unlinked brand mentions, and occasionally catching the attention of a journalist who may write an original, dofollow editorial link.

Press Release SEO Simplified

Press Release SEO is sending a company announcement to a massive news network that publishes it on hundreds of websites. While it used to be a great way to get links, Google now ignores these links, meaning they only help build brand awareness, not SEO rankings.