NAP (Name, Address, Phone)

NAP stands for Name, Address, and Phone number. In local SEO, a business’s NAP is its core digital identity. Search engines use this exact string of data to verify the existence, location, and legitimacy of a local business across the internet. If a business’s NAP is perfectly consistent across its website, its Google Business Profile, and hundreds of online directories, Google rewards it with high local trust and prominent Map Pack rankings. Any variation in the NAP data (even minor abbreviations like “St.” vs. “Street”) fractures that algorithmic trust.

NAP (Name, Address, Phone) Simplified

NAP is simply your business’s exact Name, Address, and Phone number. It is the most important piece of information for local SEO. You must make sure this information is typed exactly the same way on every single website on the internet so Google doesn’t get confused.