NAP Consistency

NAP consistency is the absolute uniformity of a business’s Name, Address, and Phone number across every single mention of the business on the internet. It is a primary algorithmic ranking factor for the Google Local Pack. If a business moves locations or changes phone numbers without updating its historical directory listings, it creates conflicting data points. Google’s algorithm, prioritizing user experience above all else, will actively suppress a business with inconsistent NAP data rather than risk sending a user to the wrong address or a disconnected phone number.

NAP Consistency Simplified

NAP consistency means your business’s name, address, and phone number look exactly the same everywhere on the internet. If Yelp says you are on “Main Street” but Google says “Main St.”, that tiny difference confuses Google and hurts your local rankings.