Content Marketing Funnel

A content marketing funnel is the strategic framework that maps specific types of content to the exact psychological stage of the buyer’s journey. At the Top of the Funnel (TOFU), the goal is pure awareness, utilizing high-volume SEO blog posts to answer broad questions. In the Middle of the Funnel (MOFU), the goal is consideration, utilizing gated content, webinars, and comparison guides to capture email addresses. At the Bottom of the Funnel (BOFU), the goal is conversion, utilizing case studies, pricing pages, and highly transactional SEO keywords to close the sale. A broken funnel bleeds revenue at the transition points.

Content Marketing Funnel Simplified

A content marketing funnel is a system that turns strangers into customers. First, you use basic articles to get their attention. Then, you offer them a free guide in exchange for their email. Finally, you send them case studies and pricing pages to convince them to buy.