Google Pigeon

Google Pigeon, deployed in 2014, was a massive algorithmic shift that fundamentally altered local SEO by tying the local search algorithm much closer to the traditional web search algorithm. Prior to Pigeon, the Local Pack operated almost independently. Post-Pigeon, traditional SEO ranking factors, such as domain authority, backlink profile, and on-page optimization, became massive drivers of Local Pack visibility. The update also drastically improved Google’s distance and location ranking parameters, ensuring that local search results were far more accurate and relevant to the user’s specific geographic location.

Google Pigeon Simplified

Google Pigeon was a massive change Google made to its local search system. It meant that to rank high in local map searches, you couldn’t just have a good Google profile anymore; you also had to have a highly trusted, powerful website with great SEO.