Rich Results

Rich Results (formerly known as Rich Cards or Rich Snippets) are enhanced, highly visual Google search listings that display significantly more information than the standard title, URL, and meta description. Triggered exclusively by the implementation of structured data (Schema Markup), Rich Results can include product prices, event dates, recipe cooking times, FAQ accordions, or review star ratings. Because they occupy substantially more pixel real estate on the SERP and provide immediate value to the user, optimizing for Rich Results is a mandatory technical SEO strategy for maximizing organic click-through rates (CTR) and dominating competitive search queries.

Rich Results Simplified

Rich Results are the upgraded, massive links on Google that show extra information like pictures, prices, or 5-star ratings. You have to use special hidden code to get them, but they make your website look incredibly professional and force people to click on you instead of the boring, plain text links.