Google Analytics 4 (GA4)

Google Analytics 4 (GA4) is the current, event-based iteration of Google’s enterprise web analytics platform, replacing the legacy Universal Analytics (UA) system. Unlike UA, which tracked user behavior based on “sessions” and “pageviews,” GA4 tracks every single user interaction, such as scrolling, clicking a button, or playing a video, as an independent “event.” This fundamental shift allows for vastly superior tracking of the entire customer journey across both websites and mobile apps. For SEO, GA4 provides incredibly granular data on user engagement, conversion paths, and the exact monetary value generated by specific organic landing pages.

Google Analytics 4 (GA4) Simplified

Google Analytics 4 is the massive, free tracking software Google provides to see exactly what people do on your website. It tracks where your visitors come from, what buttons they click, and exactly which articles make you the most money.