Website Migration

A website migration is the highly complex, incredibly high-risk technical process of executing a massive change to a domain’s underlying infrastructure, such as changing the CMS, redesigning the entire site architecture, switching from HTTP to HTTPS, or moving to a completely new root domain name. Without rigorous SEO oversight, a migration will result in catastrophic, permanent traffic loss. A successful migration requires executing a flawless 301 redirect map, ensuring that every single legacy URL perfectly points to its new, corresponding location, transferring all historical backlink authority and signaling to Google that the content has simply moved, not disappeared.

Website Migration Simplified

A website migration is when you completely rebuild your website, change your domain name, or move to a new software platform. It is incredibly dangerous. If you don’t use special code to tell Google exactly where all your old articles moved to, you will instantly lose all your traffic.