AI Visibility

AI Visibility is the definitive metric for the new era of search. It measures the exact frequency and prominence with which a brand, product, or specific URL is cited as a source or explicitly recommended within the answers generated by major AI platforms (ChatGPT, Perplexity, Google AI Overviews, and Claude). While traditional SEO measures ranking position (e.g., #1 on Google), AI Visibility measures citation rate. If a user asks Perplexity for the “best CRM software,” and your brand is not mentioned in the AI’s generated response, your AI Visibility is zero, regardless of how well you rank on traditional Google.

AI Visibility Simplified

AI Visibility is exactly how often ChatGPT or Google’s AI actually mentions your company when someone asks it a question. If someone asks an AI for the best product in your industry, and the AI recommends your competitor instead of you, your AI Visibility is zero and you are losing massive amounts of money.