Problem

Problem icon
The business competes in a crowded e-commerce category, and paid acquisition costs keep climbing while most of the site's traffic still comes from people already searching the brand by name. Real growth meant reaching new, high-intent shoppers who had never heard of the business yet, without pouring more money into ads to find them.

Solution

Solution icon
Outpace built a non-branded growth strategy from scratch. The plan expanded keyword coverage across the jerky and meat-snack category, built the site's authority through targeted link acquisition, and pushed rankings deeper into competitive, high-volume search terms. A site that once leaned on brand recognition now wins clicks on the strength of its own search presence.

Results

Non-Branded Organic Traffic Grew 33%

Non-branded clicks climbed from 2.05K to 2.73K over the last three months compared to the previous three, a 33.2% increase. Impressions followed the same upward trend, moving from 406K to 524K for a 29.1% gain. This is the number that matters most, because it shows the website capturing demand from shoppers searching the category for the first time, not just people who already know the name.

non-branded last 6 months vs previous 6 months - Jerky Brands

Referring Domains Grew 214%

Site authority more than tripled: referring domains rose from 334 to 1,049 in six months, up 214%. Referring domains aren’t a number for show. They’re the foundation every other ranking gain rests on, and growth at this scale signals that search engines now treat the website as a credible source in its category.

referring domains last 6 months - Jerky Brands

Top-10 and Top-3 Rankings Climb Sharply

Keywords in the top 10 grew from 161 to 284, up 76%, while top-3 rankings moved from 62 to 96, a gain of 55%. More page-one real estate means more chances to convert a shopper before a competitor even enters the picture.

top 10 organic keywords - Jerky Brands

Overall Organic Clicks Up 21%

Total organic clicks grew from 4.17K to 5.06K, and impressions rose from 750K to 925K, gains of 21% and 23%. Steady, compounding growth, layered on top of the non-branded surge above.

last 6 months vs previous 6 months - Jerky Brands