Google Scholar is a search engine best used for literary purposes. Revered by academicians, the tool shines when used by academicians to find new research. But what if you could use Google Scholar to find new content ideas? It could potentially open new avenues for writing and permanently change the way people work on content. And while some might put this off, let us be the one to tell you, this works. And this blog post will show you how.
Search by year to find trending topics: Google Scholar allows people to filter their searches by year. Searching by year will give you an idea of what topics are currently trending. You can then use this to your advantage and create content around these subjects, well, in time for them to be the next big thing on Google searches.
Explore additional articles related to a specific topic: Google Scholar has an inbuilt feature that allows its users to explore additional articles related to a particular topic. This means that you can search for a topic, click on the explore additional articles button and get up to five more Google Scholar pages of similar content ideas.
Explore most popular articles and publications: Google Scholar allows you to explore the most popular articles and publications on any particular topic. This can help you get a feel for what works in content writing so that you do not have to start from scratch every single time when coming up with new content ideas.
Follow citations for additional ideas: Similar to how Google Scholar allows users to view additional articles related to a single topic, it allows them to see which other articles have cited a particular theme. This can give you a wealth of ideas for content to write about. Searching by year will tell you what is trending, then searching through google scholar citations gives you an idea of how that trend has grown over the years.
Narrow your results by field: Like every other search engine, Google Scholar has a filter feature that allows users to narrow down their searches by field. This can help you find content ideas that have been created by experts in a particular field. It also means that the content ideas you find are highly relevant to your field.
Using keywords to research: Most of the articles on Google Scholar have their keywords listed alongside the article. That is how Google Scholar determines if a specific article is usable for you or not. So you can use this to find content ideas. If an article has a particular keyword, then there is a chance that the entire topic of that particular article will contain similar keywords and phrases.
Find Industry relevant ideas and stay up-to-date with the latest developments: One of the benefits of using Google Scholar regularly is that it helps stay up-to-date with the latest developments in any field. This can be helpful if you are looking to create content around a specific industry. E.g., Someone conducted a study on the latest SEO trends and how they are impacting content creation. The conclusion from the article can be beneficial in creating new SEO policies and strategies.
YouTube videos on the same subject: Google Scholar allows people to search for YouTube videos related to their searches. This means that you can find video content ideas too by searching through Google scholar first and then using the YouTube keyword suggestions feature, which is available in the advanced search section of YouTube.
Using Google Research to expand your customer base: This is extremely helpful for B2B Businesses. If your customer base consists of businesses that are into coffee, then finding out who is writing about coffee is one of the best ways to find new customers. Writing about something is a clear expression of interest. And even if you don’t find new customers or businesses, you can always come off with a deep understanding of the subject and a brief idea about what your competitors are doing.
Explore research from top universities: Google Scholar also allows users to see what kind of articles are being published at the moment, by which institutions and authors. By doing so, they get an idea about where future trends might be coming from. This is useful for marketers who want to stay ahead of the curve and create relevant content marketing campaigns.
Google scholar has a lot more to offer than just these tips. Still, we believe that if used well, even these few points will allow you access to an abundance of quality content ideas that would otherwise take months or years to come upon organically through trial and error. And while some people might think this takes away the fun of finding content ideas on your own, we believe that it makes creating new and relevant content much easier.