Keywords are people’s words or phrases when searching for something online. Similarly, keyword optimization is the process of improving the ranking of a website or web page on search engines. The higher the ranking, the more likely people find the site. When you strategically select keywords relevant to your blog post topic and include them in your content, you’re more likely to rank higher in search engine results pages (SERPs), meaning more people will see your content. You’ve been told repeatedly that keyword research is essential to the success of your blog posts. But how do you choose keyword optimized topics for blog posts?
Did you know?
Here is Outpace’s quick guide to help you select the perfect topics for your next batch of blog posts, ensuring they are keyword-optimized and search-engine friendly.
What are keyword-optimized topics?
Keyword-optimized topics are specifically chosen to target certain keywords or key phrases. When creating content around these topics, the goal is to:
- Use those keywords as often as possible without sounding unnatural.
Keyword-optimized topic improves the site’s ranking in search engine results pages (SERPs) and draws in more organic traffic. By incorporating the right keywords into your content, you can make it more visible and relevant to potential customers searching for related terms.
You can use specific keywords on the following:
- Throughout the blog
Note: Including keywords in a topic’s title and header further improves the blog’s visibility and ranking.
Importance of keyword-optimized topics for your blog posts
The importance of keyword-optimized topics for your blog posts cannot be overemphasized. When creating a post, you want to ensure that you are targeting a particular keyword or phrase.
a. Content discovery
One reason keyword optimization is important for blog posts is that it helps to ensure that the right people are finding your content. Using the right keywords can attract readers interested in what you say and help them find your content more easily.
Note: You can do keyword research to determine which keywords are being searched for the most and focus your content around those keywords.
b. Increases rankings in SERPs & improves blog visibility
Topic-based optimized keywords are a great way to improve your blog’s visibility in SERPs. When you target a broader topic, you’ll rank for more long-tail keywords, which means you’ll get more traffic from people searching for specific information. And since people are more likely to click on links near the top of the SERPs, ranking high for relevant topics can help improve your blog’s visibility and attract more readers.
Note: When you target specific keywords with your content, you make it easier for Google to understand your blog.
c. Improves click-through rates
Keyword-optimized blog topics can improve the click-through rate (CTR). CTR is the percentage of people who click on a link in a SERP after seeing it. Keyword-optimized topics can help improve click-through rates because they are more likely to appear on search engine results pages (SERPs). This increment of appearance in SERP means that people looking for information on a particular topic will be more likely to see your content near the top of the results. This result can lead to more people clicking through to your content, improving overall traffic and engagement.
Note: A high CTR means more people are interested in what you offer and are more likely to visit your website.
d. Evergreen content generation
To focus on keyword-optimized topics means creating evergreen content on your website. By understanding what keywords people are searching for, you can create relevant and interesting content for your target audience. Not only will this help you improve your rankings, but it will also help you generate leads and attract new customers.
Note: When people search for specific topics, Google wants to give them the best possible results. By making your content around these keyword-optimized topics, you are telling Google that your content is one of the best possible resources.
e. Generating valuable backlinks
The content around specific optimized keywords can help increase rankings on search engines, leading to an influx of valuable backlinks. Using keyword research to determine the best topics to target, you can create content that is both valuable to your audience and attractive to other publishers.
Note: When other websites link to your content, they essentially endorse it as a valuable resource – helping to improve your SEO ranking.
The relationship between popular keywords & SEO rank
The relationship between popular keywords and SEO rank is complex. Generally, the more popular a keyword is, the higher it will rank in search engine results pages (SERPs). However, there are several factors that can affect a keyword’s ranking, including as follows:
- Its competitiveness
- The relevance of the content on a website
The relationship between popular keywords and SEO rank is that:
Popular keyword = High rank in search engine results pages (SERPs)
Note: Search engines use algorithms to rank websites based on their relevance to a user’s query.
It is important to note that writing blogs with optimized popular keywords can help improve a website’s SEO rank, but it is not the only factor that matters. A website must also have high-quality content relevant to its target keywords to rank high in SERPs. However, many other factors also play a role in SEO ranking, such as the following:
- Website authority
- On-page optimization
- User experience
SEO rules: Choosing and placing the right keywords
When it comes to SEO, keywords are essential. You need to choose the right ones and place them in the right places to help your content rank higher in search engine results pages (SERPs).
Rule 1: Strategic keyword placement
When choosing keywords, you want to consider where they will impact your audience the most. Generally, you’ll want to place them in the title tag and the meta description. You should also use them in image titles and file names. You should use your keywords in the first few sentences of your content or your blog’s body text.
All in all, the most important place to include keywords is in the title of your content. Google will use this to determine your content, so it’s important to use your target keyword(s) here.
Note: You should avoid overusing keywords, as this can lead to a penalty from Google.
Rule 2: Repetition of keyword
A good rule of thumb is to use your target keyword(s) 3-5 times throughout your content. 3-5 instances of your target keyword throughout your content is generally enough, although you may want to use more if your keyword is particularly competitive.
Note: Cramming your content with keywords will negatively affect you, so focus on quality and relevance over quantity.
Suppose you’re a wedding photographer. In that case, you might want to use your target keyword phrase “wedding photography” throughout your website’s text, especially in the following places:
- The title of your website or blog
- The headline of each page
- In the first sentence of each paragraph
- In the keywords meta tag
- In the alt attribute of images on your website
- As the filename for each PDF or document on your website
Rule 3: Do keyword research and use it in relevant topics and audience
Choose keywords that are relevant to your topic and audience. You can do keyword research for this. Think of it as a way to understand your audience and what they are looking for online.
Doing keyword research is important for a few reasons:
- First, it can help you determine what topics to write about and which audiences to target.
- Second, it can help you understand what people are searching for online so you can create content that better meets their needs.
- Finally, it can help you track your performance over time to see if your content is resonating with people and helping you achieve your desired results.
By understanding the keywords that people are using to find information on your topic, you can better target your content and make sure it addresses the needs of your audience.
Note: Relevant keywords with perfect keyword research can help you identify potential advertising opportunities. You can target your ads to those most likely interested in what you have to offer.
Rule 4: Variation in keyword format
Use a variety of keyword formats, including single words, phrases, and long-tail keywords.
Keyword formats can vary in length, from a single word to a longer phrase. They can also be tailored to fit the specific needs of your content. Some common formats include:
- Single words: The simplest type of keyword can target a specific term or phrase. For example, if you’re writing about cats, you might use the keyword “cats” to help people find your content.
- Phrases: They are longer keywords targeting specific topics or concepts. For example, “cat breeds” could target information about different types of cats.
- Long-tail keywords: Long-tail keywords are more specific than general terms. They’re often used when you want to target a specific audience or when you want to rank for a particular search term. For example, “How to train your cat, not to scratch furniture” is a long-tail keyword that could be used to find information on training cats not to scratch furniture.
Note: Long-tail keywords, in particular, can be very effective at targeting niche audiences already interested in your offer.
Keyword formats can help improve your SEO in a few ways:
- First, multiple keyword formats can help you capture more traffic from different search engines.
- Additionally, keyword phrases can help you rank higher in search engine results pages (SERPs) since those phrases are more specific and therefore considered more relevant by the search engines.
- Finally, using a variety of keyword formats can help you create content that is more engaging and relevant to your audience.
List of keyword research tools to choose the right keyword
There are various keyword research tools that will help you get started with your SEO efforts. The most popular ones include Google AdWords Keyword Planner, SEMrush, Moz’s Keyword Explorer, Ubersuggest, and word tracker.
Keyword Research Tool
Offered by Google, that allows you to find keywords related to your business. You can enter a keyword or phrase, and the tool will provide a list of related keywords, along with monthly search volume and competition data.
Provides detailed keyword data, including search volume, competition, and CPC data. You can also use SEMrush to find competitor keywords and spy on their website traffic.
|The MozBar Chrome extension provides useful information about a website’s SEO, including the number of backlinks and MozRank.|
|Generates a list of potential keywords based on a particular topic or keyword.|
|Provides keyword data, including search volume and competition levels. You can also use Wordtracker to find long-tail keywords for your business.|
Guide to selecting keyword-optimized topics for your blog posts
As mentioned before, the most important factor in determining the success of your blog is the topics you choose to write about. If you focus on keywords relevant to your niche, you’ll be more likely to attract readers interested in what you have to say.
Steps to use keyword-optimized topics to craft posts:
Step 1: Have a keyword list
The first step is to find a keyword list. One way to find keywords is to think about what you want your content to rank for.
- What are you trying to sell or promote?
- What are people likely to type into a search engine when looking for information related to your offer?
You can use Google’s Keyword Planner, semrush.com, or ahrefs.com.
Note: You can also brainstorm keywords by thinking about what people might type into a search engine when looking for your business information.
Once you have your keyword list, you must develop a post topic. Choose a keyword from your list and come up with a topic that is relevant to that keyword.
Step 2: Figure out keyword opportunities
One way to find keyword opportunities is to analyze your competitors. See what keywords they are targeting and try to find keywords you are not currently targeting that have a high search volume.
Note: You can also use Google AdWords Keyword Planner to find keywords with a high average monthly search volume and low competition.
Step 3: Look at the search volume and difficulty
When looking at search volume and difficulty, it’s important to consider what the numbers mean. Search volume measures how often a particular keyword is being searched for. The difficulty, however, measures how competitive that keyword is.
The higher the search volume and the lower the difficulty, the easier it will be to rank well for that keyword. The lower the search volume and the difficulty, the harder it will be to rank well for that keyword. It is because competition for high-traffic keywords is fierce, while competition for low-traffic keywords is relatively low.
Step 4: Brainstorm blog topics around that keyword(s)
When brainstorming blog topics around a keyword, it can be helpful to develop a list of potential angles to explore.
If you’re brainstorming blog topics around the keyword “travel,” you might come up with ideas like as follows:
- How to save money on travel
- The best budget-friendly destinations for travel
- Tips for packing for a trip
- How to stay healthy while traveling
- The best apps and websites for booking travel
Note: You can either fill the context gap with your blogs or create a unique topic to write on.
Step 5: Create a catchy headline
Start by thinking about what your article is about. Try to come up with a few potential headlines that summarize your article. Then, choose the best one and make it catchy!
You can do a few things to ensure your headline stands out and catches people’s attention.
- First, try to make it as short as possible.
- You also want to use strong, action-oriented verbs and ensure your headline is relevant to the content of your article.
- Finally, be sure to test different headlines to see which one performs the best.
Note: One way to do this is to use strong verbs and adjectives and interesting facts or statistics. You can also try using a question or a provocative statement in your headline.
Step 6: Write high-quality content designed for link building
The goal of high-quality content is to provide value to the reader. This means that you should focus on writing well-researched, informative articles that are interesting and engaging to read. In addition to providing value to the reader, high-quality content also helps with link-building. You can help improve your website’s SEO and increase its visibility online by including links to authoritative sources and other relevant content.
Steps to make blogs engaging & SEO-friendly with keyword-optimized topics:
Step 1: Find and use one main keyword for each blog
When you start a blog, it is important to find the main keyword to focus your efforts on. This will help you to create content that is relevant to your target audience and that will rank well in search engine results pages.
To find a good main keyword, you should consider
- What your blog is about,
- Who your target audience is, and
- What keywords they would likely be searching for?
You can then use one of these keywords as the focus of your blog content.
You should also make sure to use your main keyword throughout your blog, including in the title, the body of the content, and the keywords section of your blog’s settings. Doing this will help to improve your blog’s SEO and will help you to attract more readers.
Step 2: Use exact keywords in the title & title tag
When it comes to using keywords in your title, you want to be as specific as possible. Generic keywords like “running” or “fitness” are going to be much more difficult to rank for than more specific phrases like “how to start running” or “5 easy tips for getting fit.”
The same principle applies to title tags. Rather than using a general keyword like “fitness,” try targeting a specific phrase like “cardio workouts for beginners.” This will help you rank higher in search engine results pages and attract more qualified traffic to your website.
Step 3: Use the chosen keyword in the introduction, conclusion, and subheadings (H1, H2, H3)
The keyword should be used at the beginning of the introduction, preferably as the first sentence. It should be introduced and explained in a way that provides context for the rest of the paper.
The keyword should also be used at the end of the conclusion, preferably as the last sentence. It should be summarized and explained in a way that provides context for the rest of the paper.
The keyword “online marketing” can be used in the introduction, conclusion, and subheadings (H1, H2, H3) of a content piece to explain its purpose. In the introduction, it can be used to introduce the reader to the topic of online marketing. In conclusion, it can be used to recap the article’s main points. And in the subheadings (H1, H2, H3) can be used to break down the content into specific topics further.
Step 4: Write a unique meta description for each blog
When you write a blog, it’s important to include a unique meta description that will entice people to click through. This description should accurately represent the content of your blog post and make readers want to learn more.
By writing a custom meta description for each post, you can ensure that your readers will see the most relevant information before deciding whether or not to read your blog.
Step 5: Use internal links between posts
Internal links are important for a few reasons.
- First, they help search engines understand your site better. When you link to another post on your site, you’re telling the search engine that the two posts are related. This can help your site rank higher in search results.
- Second, internal links help keep people on your site. If someone reads one of your posts and then likes what they see, they may want to read more. By linking to other posts on your site, you make it easy for them to do that.
- Finally, internal links can help you improve your SEO. When you link to a post on your site, you’re telling Google that the post is important. This can help your post rank higher in search results.
Step 6: Put the chosen keyword in the HTML title
The keyword should be included in the HTML title to help with search engine optimization (SEO). Including the keyword in the title will help ensure that the page is returned in search engine results pages (SERPs) for queries containing that keyword.
Adding the keyword to the HTML title can help improve the site’s ranking for that term. This is because the title is one of the factors that Google uses to determine the site’s relevance to a search query.
Step 7: Customize the URLs for each blog post
When you write a blog post, you want to give it a unique and easily identifiable URL. This way, when people want to share your post, they can do so easily, and you’ll also be able to track how often your post is being shared.
- To set a custom URL for your blog post, add /?p= followed by the name of your post. So, for example, if your blog post is called “My Awesome Post,” You could set the custom URL as http://mysite.com/?p=my-awesome-post.
- You can also set a custom URL for your blog’s home page. To do this, add / instead of ?p=. For example, http://mysite.com/.
Further, the URLs for blog posts can be customized in various ways, depending on what is needed.
If a post is part of a series, the URL can be customized to include the post’s number in the series. This can be helpful for users who want to keep track of the posts in a series. Additionally, customized URLs can be used to make it easier for users to find specific posts. This can be done by including keywords or topics in the URL.
Step 8: Set up an SEO plugin & monitor SEO with the search console
Google’s search console is a great way to keep track of your website’s SEO. It shows you how your website performs in Google searches, what keywords you rank for, and how your website’s pages perform.
- To set up the search console, you first need to create a Google account if you don’t already have one. Then, go to https://www.google.com/webmasters/tools/ and click “Add a site.” Enter your website’s URL and click “Submit.”
- The next step is to verify your website. There are two ways to do this: by adding a meta tag to your website’s header or uploading an HTML file to your website’s root directory. For detailed instructions on how to do this, go to: https://support.google.com/webmasters/answer/6073543?hl=en&ref_topic=3576922
- Once you’ve verified your website, the search console will show you all of the data for your website. You can then use this data to improve your website’s SEO.
WordPress has a variety of plugins that can help with SEO. One such plugin is Yoast SEO. Yoast SEO helps you to set up your site for optimal search engine performance. It also monitors your site’s SEO with the search console, so you can see how well you are doing and make necessary changes.
Monitoring SEO with the search console
A search console is a free tool from Google that allows you to track your site’s SEO performance. You can see how your site is doing in terms of organic search traffic, impressions, clicks, and ranking. You can also see which keywords drive traffic to your site and which pages perform best. This information can help optimize your site for better search engine visibility.
How relevant are keyword-optimized blog topics for ranking higher in SERPs today?
Keyword optimization is still a valuable tool for SERP ranking. However, recent updates to Google’s algorithm have placed more emphasis on engaging content that provides value to the user. This update means that a blog topic relevant to your target audience and provides useful information is more likely to rank higher than optimized for keywords.