Search Engine Optimization December 13, 2021

Google Still Doesn’t Care About Quantity, It Really Wants Quality: How to Create Compelling Content That Sells

Google has gone through many changes over the years, but one thing that hasn’t changed is Google’s demand for quality content. If you want to rank well on SERPs and drive traffic to your website, it’s time to stop writing boring articles of fluff. It’s time to start creating compelling content that sells! In this post, we’ll go into detail about how you can make great SEO-friendly content for your website.

Keyword research

Writing content without researching for keywords is like shooting arrows in the dark. The ultimate goal of any piece of content is to rank, and unless you target the relevant keywords, it’s impossible to do so. Keyword research is the foundation that supports quality content and, ultimately, organic rankings. So, the first thing you need to do before writing any content is found relevant keywords that you want to rank for.

Searching for related keywords

Everybody wants to rank for the most popular and widely-used keywords. But since it is impossible for every website to rank number one, you need to select your keywords, and the best way to do that is by searching for related keywords. Don’t just go through the top ten results of Google’s Keyword Planner. Think outside the box and think about what people are searching for and how they are searching for it.

Don't write articles that nobody wants to read

Before you start writing, take a few minutes to contemplate your target audience. What kind of content do they want? How can you help them? The best way to answer these questions is by marketing yourself as an authority in your field. No matter how good your article might be, no one will read it if it doesn’t solve any problems or address users’ needs! Throughout every stage of creating content, keep asking yourself, “what value does this offer to my reader?” If there isn’t much to offer, then you should write about something else.

Don't write for the robots

You can create perfect content that follows all of Google’s algorithm rules and still not rank at number one on SERPs. The reason is that when it comes to quality content, search engines like Bing and Google care more about engaging users than web crawlers. So instead of focusing too much on keywords and backlinks, focus your energy on creating an incredible experience!

Writing compelling titles

A good title sells a lousy article. Readers click around in hopes of finding articles similar to what was promised by the headline. That being said, don’t oversell yourself; you’ll just come off as a liar. So before you start writing, take some time to figure out what your main idea is and how that will be reflected in the title of your piece.

Writing compelling content

How do you write about an obscure topic with little experience? It’s simple, do research! Search for related topics on Google, read blog posts by others, and interview experts or people from within your field. No matter what type of article you’re trying to create, doing enough research to make sure everything makes sense will go a long way towards making it great. In addition to this, try adding more details wherever possible. People appreciate reading about specifics instead of broad generalizations; it makes the article more exciting and keeps them engaged.

Creating a useful resource

One of the best ways to engage your audience is by creating valuable resources for them! These can be in any form article, video, infographic, or even infographics broken up into smaller chunks and turned into an ebook. If you do enough research about your topic beforehand, it should be pretty easy for you to create something helpful. The point here isn’t just quantity; it’s quality. So instead of trying to write 20 articles with 500 words each, go ahead and spend time on one high-value piece, which will help your users out while simultaneously earning some SERPs.

Think about meta descriptions

When it comes to ranking on the SERPs, meta descriptions are extremely important. They appear right below your URL, so people can see them before they click on your link. But instead of making a description meant solely for search engines, try making one that will convince users to visit your site! This could be something funny or witty that would catch their attention. Whatever you do, though, don’t just copy and paste what’s already there because all this does is waste valuable space.

Optimize images

People love pictures. They’re much easier to process than text-heavy pages! If you want more clicks from Google Images (which has its own separate results page), then take some time out of your schedule to optimize each image you use. This means adding a description and the name of your business to each picture to make them more visible when searched.

Using SEO

When it comes to search engine optimization, there’s no such thing as too much! Google prefers websites that have been optimized over those that haven’t. This gives smaller sites an advantage because they can get their message across without spending lots of money on advertising or guest posts from other bloggers. Remember, though, that users won’t find your site valuable if all you do is stuff keywords into your content. Optimizing for both humans and robots will help everyone out while encouraging visitors to keep coming back for more!

Google wants to see content that is useful and informative, not spammy or ‘keyword stuffed.’ Make sure you do your research before starting on anything new. It’s also important to spend time creating valuable resources for people. You can even break up an infographic into smaller chunks of information to create a digital ebook! And don’t forget about meta descriptions! These are the snippets of text below each link on Google–try making one that will convince users to click through. Finally, remember that there isn’t such a thing as too much SEO when writing articles! Quality always matters over quantity, so working hard while optimizing every post will help increase traffic while encouraging visitors to keep coming back.