The Qualities of a Great Content Marketer

Summit Ghimire December 20, 2021 - 4 minutes to read
content marketer scaled

What makes you a great content marketer? As more and more businesses start realizing the importance of quality content and SEO, they need quality content marketers by their side. But what makes a good content marketer? While the interest area of a content marketer might differ depending on the industry, all content marketers, in general, have a similar skill set. So, what makes a good content marketer?

Ambitious: Content marketers should always be willing to learn new skills. There are multiple tools and strategies that change frequently, so content marketers must keep up with the latest trends to stay relevant. Content marketers need to have ambition because it can lead them to fantastic opportunities for learning and growth or even inspire their entrepreneurial spirit.

Open-minded: As mentioned before, content marketers must be open to learning new skills and strategies. Content marketers need to keep an open mind to learn about different tools, tactics, or industries. Not only does this make them more prepared when they face a challenge, but it also allows for growth and creativity in their work.

Eager: A great content marketer is always eager to take on the next big project. They should not see anything as too much or impossible because that will lead them to give up early before trying their best at something, which has been proven by numerous studies (link). This helps motivate other team members while ensuring the task gets done correctly without much struggle from any party involved.

Positive: You cannot have a great content marketer without being optimistic. It is impossible to perform at your best and enjoy what you do without positivity because negativity will always creep in somewhere. Optimism can make the work more enjoyable for everyone involved while helping build effective communication with team members and others outside of their company which they deal with on various projects.

Leader: A good leader equals an efficient leader, which means that not only do they get things done but also get them done correctly and earlier than expected. Content marketers should lead their teams or even help other leaders achieve their goals by bringing out the full potentials of those around them. This quality also leads to more opportunities for growth and learning.

Creativity: Creativity is critical to becoming a successful content marketer because there would be no new ideas or ways of doing things without it. Content marketers cannot keep creating the same type of work day after day; they need to constantly develop something better than before. This keeps both the team and clients happy while pushing everyone involved forward instead of letting them remain stagnant at one point, which can lead to boredom among those involved.

Constantly thinking about value: A great content marketer always thinks about how to provide value to those around them. This could be in the form of creating exciting and valuable content, being an effective communicator, or even coming up with new ideas that help the team move forward. Providing value does not necessarily mean monetary value, but it could also be in the form of providing support or assistance when needed.

Keeping things simple: Trying to learn everything about SEO and content marketing is like trying to escape from quicksand. The more you struggle, the more difficult it becomes to get out. A great content marketer keeps things simple. They understand that there is a lot to learn but do not try to learn it all at once. Instead, they take things one step at a time and apply what has been known to produce great work. This allows for continuous growth while avoiding feeling overwhelmed.

All about the data: A great content marketer is all about the data. They understand that it takes hard work and facts to prove what works best to produce successful projects for their company. Without facts or empirical evidence, a content marketer’s job becomes impossible because there would be no way of proving anything.

They understand and use storytelling: A great content marketer understands the importance of storytelling to capture and keep their audience’s attention. Stories help connect with people emotionally, which is something that a lot of data or statistics cannot do.

Persistent: A content marketer cannot expect to get things done without persistence. They need this quality to keep pushing forward even when there is no light at the end of the tunnel because, without it, they will not be able to produce great work for their team or company.

Content marketers make excellent researchers: A content marketer must research and gather information to produce great work. They need this quality because they cannot expect their clients or teams to do all their learning. 

There you have it. This is our list of qualities that help define a fantastic content marketer! Do you agree with these? What would your list look like if you were asked about the qualities needed to become a successful content marketer?