Problem

Problem icon
apg® needed stronger visibility in a competitive market where rankings on page one determine who gets found first. Limited domain authority and thin coverage across high-value search terms meant losing ground to competitors with a head start in search.

Solution

Solution icon
Outpace built a strategy focused on strengthening domain authority through link acquisition and pushing rankings for core terms deeper into the top positions. The plan expanded coverage across high-value keywords and built the site's credibility with search engines, moving apg® from a competitor on page one to a leader on it.

Results

Referring Domains Grew 511%

Site authority jumped hard: referring domains rose from 602 to 3,675 in six months, a 511% increase. This isn’t a cosmetic number. Referring domains are the backbone that ranking gains build on, and a jump this size tells search engines apg® has become a trusted source in its space.

referring domains last 6 months - apg

Top-10 and Top-3 Rankings Climb Sharply

Top-10 keyword rankings grew from 138 to 190, up 38%, while top-3 rankings moved from 92 to 116, a gain of 26%. More positions on page one translate directly into more shoppers who see apg® before they see a competitor.

top 10 organic keywords - apg

Overall Organic Clicks Up 6%

Total organic clicks grew from 17.1K to 18.2K, and impressions rose from 975K to 1.26M, gains of 6% and 29%. Modest movement on the surface, but it sits on top of the non-branded surge above, which is where the real story is.

last 6 months vs previous 6 months - apg