Problem

Problem icon

Colorado Painting needed to reach more homeowners and businesses searching for painting services. Its local SEO campaign focused on earning stronger visibility for those searches.

Paid search presented a different challenge. The company already had an established Google Ads account, but cost per conversion typically ranged between $350 and $450. Colorado Painting wanted to spend less on ads while preserving the volume of inquiries the account generated.

Solution

Solution icon

Outpace built a local SEO strategy around the painting services Colorado Painting’s customers searched for. Link acquisition supported that work, alongside a focus on improving rankings for core service terms.

Google Ads required closer attention to acquisition costs. Through regular client feedback and ongoing campaign adjustments, we tracked cost per conversion alongside spend and conversion volume. The goal was to give Colorado Painting room to reduce its advertising costs while continuing to generate inquiries.

Results

Top-3 Keyword Rankings Grew 322%

Over six months, the number of keywords ranking in the top 3 positions rose from 141 to 595, a 322% gain. Colorado Commercial & Residential Painting now holds more than four times as many of the spots where searchers are most likely to click. For a homeowner or property manager looking for a painter, Colorado Painting shows up at the top of the page far more often than it did six months ago.

Top-10 Keyword Rankings Grew 66%

Keywords in the top 10 grew from 218 to 362, up 66%. Broader coverage across page one means more chances to be found, whether the search is for a specific service or a general painting need.

top 10 organic keywords - Colorado

Referring Domains Grew 151%

Site authority more than doubled: referring domains climbed from 460 to 1,154 in six months, up 151%. This is the foundation for every ranking gain on this page, and a jump this size signals that search engines now treat Colorado Painting as a credible, established name within its market.

referring domains last 6 months - Colorado

Organic Clicks Up 34%

In two months, organic clicks rose 34%, from 1,350 to 1,810. That’s 460 more visits from people who found Colorado Painting through search. Higher rankings and a stronger backlink profile put the site in front of more searchers, and the new clicks followed.

dec-jan vs feb-march - Colorado

Google Ads Cost per Conversion Decreased 40%

Ongoing optimization brought Colorado Painting’s cost per conversion below $300 in most months, with some months approaching $240. The account became more efficient, and the company gained room to redirect advertising spend.

For the reported comparison, Google Ads spend fell 24.63% while tracked conversions increased 24.78%. Cost per conversion reached $241.81, a decrease of 39.59%. Rounded, that means 25% less spend and 25% more conversions at a 40% lower cost per conversion.