Brand Search Volume

Brand search volume is the exact number of times users type a company’s specific name (e.g., “Nike,” “HubSpot pricing,” or “Tesla shoes”) into Google every single month. It is arguably the most powerful, un-manipulatable ranking signal in existence. High brand search volume proves to Google that the company is not just a generic website trying to rank for keywords, but a legitimate, real-world business that consumers actively seek out by name. A massive spike in brand search volume almost always correlates with a massive, domain-wide increase in organic rankings for non-branded, highly competitive commercial keywords.

Brand Search Volume Simplified

Brand search volume is how many people go to Google and type in your exact company name instead of just searching for the service you provide. If thousands of people search for you by name, Google knows you are a massive, trusted brand and will reward you with higher rankings across the board.