Branded Keyword

A branded keyword is a search query that includes the exact name of a company, its specific products, or variations of its brand identity. Branded search volume is a direct indicator of brand authority and market share. Users searching for branded keywords are at the bottom of the funnel; they already know who you are and have a significantly higher conversion rate than non-branded searchers. Dominating your branded search results is non-negotiable. If competitors are bidding on your branded terms or outranking you for your own name, you are bleeding revenue directly to the competition.

Branded Keyword Simplified

A branded keyword is when someone searches for your specific company name in Google, rather than a general topic. For example, searching “Nike running shoes” is a branded keyword, while searching “best running shoes” is not.