Citation Cleanup

Citation cleanup is the critical, often painstaking process of identifying and correcting inaccurate, outdated, or duplicate business listings across the internet. Over time, businesses move, change phone numbers, or get automatically listed by data aggregators with incorrect information. This creates fragmented NAP (Name, Address, Phone) data, which severely confuses Google’s local algorithm and actively suppresses Map Pack rankings. A rigorous citation cleanup campaign requires using specialized software to scan the entire web for bad data and manually claiming and correcting those listings to restore algorithmic trust and local visibility.

Citation Cleanup Simplified

Citation cleanup is fixing all the wrong information about your business on the internet. If one website has your old phone number and another has your old address, Google gets confused and drops your rankings. Cleaning this up proves to Google exactly who and where you are.