Conversion Rate

Conversion rate is the percentage of website visitors who complete a desired action out of the total number of visitors. While the global average website conversion rate hovers around 3.68%, top-performing, highly optimized websites routinely achieve 11% or higher. SEO without a focus on conversion rate is a waste of capital. Driving 10,000 new organic visitors means nothing if the site architecture, copywriting, and user experience fail to turn those visitors into leads. True SEO is a full-funnel revenue strategy, optimizing not just for the click, but for the entire page experience that converts traffic into revenue.

Conversion Rate Simplified

Conversion rate is the percentage of people who actually buy something or contact you after visiting your website. If 100 people visit your site and 3 of them make a purchase, your conversion rate is 3%.