Cornerstone Content

Cornerstone content refers to the core, foundational articles on a website that represent the absolute most important information a business wants to rank for. These are typically massive, authoritative, 3,000+ word guides that serve as the centerpieces of a content hub. Cornerstone content is designed to attract high-value inbound links and capture massive search volume for broad, highly competitive head terms. To maximize their algorithmic power, these pages must be prominently linked directly from the homepage and receive internal links from every relevant sub-article across the entire domain.

Cornerstone Content Simplified

Cornerstone content is the absolute best, most important article on your website. It is usually a massive, ultimate guide to the main thing your business does. Because it is so important, you make sure every other page on your website links back to it.