Dead Link

A dead link, or broken link, is a hyperlink that points to a webpage or resource that has been permanently moved or deleted, typically returning a 404 error. The web is constantly decaying; studies analyzing over 2 million websites found that 66.5% of links rot or break over a decade. Dead links destroy user experience and sever the flow of link equity through your site architecture. Search engines view a high volume of dead links as a signal of an abandoned, low-quality website. Proactive SEO requires continuous monitoring and redirecting of dead links to preserve authority and user flow.

Dead Link Simplified

A dead link is a link that no longer works. When a user clicks on it, they get an error page instead of the content they wanted. Fixing dead links is important to keep your website looking professional and easy to navigate.