Entry Page

An entry page, or landing page, is the first webpage a user views when arriving at a website from an external source, such as a search engine result. In organic search, every indexed page is a potential entry page. Analyzing entry page data in Google Analytics reveals exactly which content assets are successfully capturing market share. A high-performing entry page must instantly satisfy search intent and provide a frictionless path to conversion. Every piece of content should be treated as a high-stakes entry page, the above, the-fold experience must be optimized to ensure the user’s first impression drives action.

Entry Page Simplified

An entry page is simply the very first page a person sees when they click a link to visit your website. Because it is their first impression of your business, it needs to load fast, look professional, and immediately answer their questions.