Featured Snippet

A featured snippet is a highlighted block of text, list, or table that appears at the very top of Google’s search results (Position Zero) to directly answer a user’s query. Securing a featured snippet is one of the most lucrative plays in SEO; studies analyzing millions of searches show that featured snippets steal over 35% of the total click share for a given query. They effectively allow you to leapfrog competitors who hold the traditional #1 ranking. Capturing featured snippets requires precise HTML structuring, targeted Q&A formats, and Bottom Line Up Front (BLUF) copywriting that feeds the algorithm exactly what it wants to display.

Featured Snippet Simplified

A featured snippet is the boxed answer that shows up at the very top of Google before the regular search results. If you ask Google a question, the featured snippet is the quick, direct answer it gives you, pulling the text directly from a highly trusted website.