Google Ads

Google Ads (formerly Google AdWords) is Google’s massive, multi-billion-dollar online advertising platform that allows businesses to bid on specific keywords in order to display brief advertisements, service offerings, or product listings at the absolute top of the search engine results pages (SERPs). While Google Ads provides instantaneous visibility and immediate lead generation, the traffic completely ceases the exact second the credit card is turned off. A dominant digital marketing strategy uses Google Ads for immediate, short-term testing to identify the highest-converting keywords, and then deploys a long-term SEO strategy to rank for those exact keywords organically, permanently eliminating the advertising cost.

Google Ads Simplified

Google Ads is the system you use to pay Google to put your website at the very top of the search results instantly. It works incredibly well for getting customers today, but it is very expensive. The second you stop paying Google, your website completely disappears.