Google News

Google News is a specialized news aggregator and search engine that syndicates up, to-the-minute journalism, press releases, and breaking stories from approved publishers. Appearing in Google News, and the associated “Top Stories” carousel on the main SERP-guarantees massive, immediate traffic spikes. However, inclusion is heavily gated. A domain must adhere to strict journalistic guidelines, demonstrate transparent authorship, publish highly original reporting, and implement specialized News XML Sitemaps. For non-journalistic brands, executing high-level Digital PR and publishing newsworthy, proprietary data studies is the only viable pathway to securing visibility in the News ecosystem.

Google News Simplified

Google News is the section of Google dedicated entirely to breaking news and journalism. You can’t just write a regular blog post and show up there; you have to be an approved news website, or you have to publish a massive, original data study that actual journalists want to link to.