Image Optimization

Image optimization is the dual process of reducing the file size of visual assets to accelerate page speed, while simultaneously optimizing their metadata to capture traffic from Google Image Search. Massive, uncompressed images are the leading cause of failed Core Web Vitals (specifically LCP). Technical optimization requires converting assets to next-generation formats like WebP. On-page optimization requires utilizing descriptive, keyword-rich file names (e.g., “red-running-shoes.jpg” instead of “IMG_4921.jpg”) and precise alt text. Properly optimized images not only ensure lightning-fast load times but also open up an entirely separate, highly lucrative organic traffic channel.

Image Optimization Simplified

Image optimization is the process of making the pictures on your website load faster and rank higher in Google. You do this by shrinking the file size so they load instantly, and by giving the image file a descriptive name so Google knows exactly what the picture shows.