Internal Link

An internal link is a hyperlink that connects one page on a domain to a different page on that exact same domain. Internal linking is a highly controllable, massively impactful SEO lever. Strategic internal linking establishes site architecture, helps search engines understand topical clusters, and distributes link equity from high-authority pages to deeper product or service pages. Case studies show that optimizing internal link architecture and anchor text can increase organic traffic to destination pages by up to 50%. Meticulously mapping internal links ensures maximum ranking power is funneled directly to the pages that generate revenue.

Internal Link Simplified

An internal link is a link on your website that takes the user to another page on your own website. They are important because they help users navigate your site easily, and they help Google figure out which pages on your website are the most important.