Keyword Gap Analysis

A keyword gap analysis is the strategic process of comparing your website’s ranking keyword portfolio against the portfolios of your top three to five competitors to identify the exact search terms they rank for, but you do not. By utilizing enterprise SEO software to run a domain intersection, you generate a highly prioritized list of missing keywords. This is not about guessing what to write next; it is a mathematical roadmap for stealing market share. Closing the keyword gap by systematically publishing superior content for those missing terms is the fastest way to neutralize a competitor’s algorithmic advantage.

Keyword Gap Analysis Simplified

A keyword gap analysis is when you use software to find every single Google search that brings traffic to your competitors but doesn’t bring any traffic to you. This gives you a massive list of articles you need to write to steal their customers.