Link Gap Analysis

A link gap analysis is the strategic, data-driven process of comparing your website’s backlink profile against your top-ranking competitors to identify the exact authoritative domains linking to them, but not to you. It is the roadmap for targeted outreach. By utilizing enterprise SEO software (like Ahrefs’ Link Intersect tool), you can instantly generate a list of high-value publications, resource pages, and industry directories that have already proven willing to link to your competitors. Closing this link gap by acquiring those exact placements is the most predictable method for neutralizing a competitor’s algorithmic advantage.

Link Gap Analysis Simplified

A link gap analysis is when you use software to find every single website that links to your competitors but doesn’t link to you. This gives you a massive list of websites you need to email and convince to link to your site so you can steal their rankings.