Local Pack (Map Pack)

The Local Pack (often called the Map Pack or 3-Pack) is the highly prominent SERP feature that displays a map and three specific local business listings at the very top of Google’s search results for queries with local intent (e.g., “plumber near me” or “coffee shop”). The algorithm determining these three positions operates almost entirely independently from the traditional organic web results, prioritizing three pillars: Relevance, Distance (Proximity to the searcher), and Prominence (Review volume and off-page citations). Securing a spot in the Local Pack is the single most lucrative acquisition channel for any brick, and-mortar business.

Local Pack (Map Pack) Simplified

The Local Pack is the map and the top three businesses Google shows you when you search for something nearby, like a restaurant. If you own a local business, getting into those top three spots is the most important thing you can do to get customers walking through your door.